Inspire your audience

by telling stories people will remember

Great case studies are great stories, and stories are how we understand the world. Through better storytelling your case studies will inspire your audience and empower them to take action.
Find the success stories you need to be telling. Grow your confidence in interviewing and draw out the emotions that make a compelling story. Learn to tell your case study stories in a way that makes people take notice.

Showcase your success stories

and empower your audience to act

Campaigns, fundraising, presentations, press releases, blogs and social media posts are just a few of the places great case studies will engage your audience. This brand new, online course reveals exactly how to find those compelling case study stories, how to think like a journalist when interviewing people and how to write simple but highly effective copy. You'll also learn how to secure valuable publicity and media coverage for your stories.

Expert tuition

combined with practical advice

My name is Jenna Sloan and I’m a journalist and university lecturer with 15 years experience of sourcing, writing and telling the stories of hundreds of case studies. In this course I'll teach you the tips, advice and practical storytelling techniques I've learned during my career, backed up by relevant examples and storytelling theory.
Watch Intro Video

Ready to improve your storytelling?

Course creator Jenna Sloan explains more

On this course you will:

  • Grow your confidence to find stories, interview storytellers and write great case studies

  • Learn practical tips, advice and guidance on how to maximise your story's impact and secure media coverage

  • Create a re-usable template for a great case study story using the downloadable worksheet

What will I learn?

Here's how the course breaks down

  • 1

    Welcome to How to Write Great Case Studies

    • Welcome message from Jenna

    • How to use this course

    • How to write great case studies worksheet

  • 2

    Storytelling and case studies

    • Chapter introduction from Jenna

    • Great case studies are great stories

    • Creating empathy

    • Finding the story

    • Storytelling check in

  • 3

    Connecting with your storyteller

    • Chapter introduction from Jenna

    • Get set for your interview

    • Conducting the interview

    • Interview check in

  • 4

    Writing your case study story

    • Chapter introduction from Jenna

    • Structure and writing a great headline

    • Using quotes and creating flow

    • Simple and effective language

    • Writing check in

  • 5

    Maximising your story's impact

    • Images, video and audio

    • Securing media coverage

    • Takeaways

    • Your feedback


Excellent, practical advice

Eleanor Shember, Trustee, CRIBS International

As a small charity storytelling is essential for us. It enables our audiences to see people over statistics. This course is structured to give practical tips we can use right now along with excellent third sector examples that help to see effective storytelling in action. The final section on getting our case study stories coverage is highly appreciated. Jenna's experience, personable approach and expertise really shine through, and I thoroughly recommend this course.

Storytelling is so important

Amanda Francis, Ronald McDonald House Charities UK communications manager

Jenna really understands the importance of telling a story from a charity perspective. Storytelling is so important to us at Ronald McDonald House Charities UK. We use case study stories in many different ways, from fundraising, to blogs and social media posts, to share our story in the media and even in thank you letters. This course provides clear and practical tips and techniques for storytelling which we can start using straight away.

Engaging and inspiring

Kate Banks, NHS communications manager

This course is clear, engaging and inspiring. I felt like I was receiving personal tutoring throughout which is really effective, as I stayed on-task and engaged. I would 100% recommend this course to anyone looking to improve their storytelling skills and learn how to research, write and use case study stories in their organisation.


  • Is there a specific start date?

    No, this course is self-paced. Once payment has been received all the materials will be available to you for 12 months and you complete the course at your own pace.

  • Do I need to have any writing or storytelling experience?

    This course is suitable for everyone. However it's aimed at people whose work involves some level of storytelling, PR, communications or writing, and who want to practice and improve those skills.

  • How much does it cost?

    The course costs £150 per participant.

  • Does this course include feedback?

    You won't receive personalised feedback from me on this course, but that is available as an optional extra. There is a discussion forum available on each lesson where you can talk with other participants and share your storytelling experiences.

Jenna Sloan

Journalist and lecturer

Course creator

Jenna Sloan

I spent 10 years as a staff feature writer for two national newspapers, and for the past five years I’ve been freelancing for news organisations, magazines and digital publications. I also lecture in journalism at Manchester Metropolitan University where I lead courses on news and feature writing, storytelling and magazine journalism. And I have a postgraduate certificate in Higher Education teaching, so I’m perfectly placed to share with you my knowledge and expertise on how to find, interview and write great case study stories.


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Got any questions?

I'd love to hear from you

If you'd like more information on the course, you want to enrol multiple participants or you'd like to learn more about how storytelling can benefit your organisation then please do email me or connect with me on social media.